We are Luke and George the co-founders of eudii...

With the world becoming more polarised, and businesses donating less to charity than ever before, we were convinced to create a brand that actually gives back and no longer allows kindness and generosity to be an afterthought.

At eudii, we are on a mission to re-brand t-shirts as a force for good. Each of our t-shirts will feature a design inspired by an incredible charity doing vital work. But we don't stop at awareness – we commit to donating at least 15% of the profits from every t-shirt sale directly to the charity that inspired its design.

We believe that fulfilment comes from lifting others up, and that's exactly what we aim to do with every design, every sale, and every donation.