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We are currently only able to deliver to addresses in the UK.
Please reach out to us via our contact page if you want to make a purchase to be shipped to another country.
We are on a mission to show that profit and purpose can coexist
Frequently asked questions
What is our process?
We start by choosing an amazing charity and we seek inspiration from their incredible efforts and initiatives to design a t-shirt to create awareness for their amazing work.
We don't just stop at awareness, but we also commit to donating at least 15% of the profits from each t-shirt sale to the charity that inspired its design to support real impact.
Why did we start?
Everywhere we looked, we saw trends indicating that the world may be becoming less kind: polarisation and hate speech are surging; mental health challenges are growing; and people feel lonelier than ever.
In addition, we believe that business is not doing enough to reverse these trends. Since 2014, UK corporate profits have increased ~50% yet corporate donations have decreased by ~34%, equating to yearly giving gap of ~£1.3 billion.
We founded eudii to show that kindness is contagious, profit and purpose can coexist, and that doing good can start a movement to make the world a little bit happier.
How do we want to make you feel?
When you buy one of our products we want you to feel amazing knowing that your purchase includes a donation to an incredible charity, and that you are part of a new community that will no longer allow kindness and generosity be an afterthought.
Not only will your charitable donation lead to real change, but donating and doing good are proven to make you more likely to do even more good.
Where does our name come from?
The name "eudii" is inspired by the word “eudaimonia,” a Greek term meaning fulfillment or living well. We chose this name because it reflects our commitment to champion kindness and generosity to help people live more fulfilled lives.
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